Incitement - Provoking unlawful behaviour or hatred against a group., Trolling - Can create a toxic online environment around the media product., Defamation - knowingly publishing untrue statements that harm a reputation is a major ethical failure., Offensive Material - Media has a duty to avoid content that perpetuates harmful stereotypes, prejudice, or discrimination against marginalised groups., Disturbing Imagery - Producers must consider the psychological impact of violent or distressing images, which can cause trauma or desensitise audiences., Respecting Cultural Norms - Content should be created with an awareness of different cultural sensitivities, Content Awareness - Providing clear warnings for disturbing or sensitive materia,

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