brand - The idea of ___ loyalty is that customers are happy with a company so they keep buying their products., target - For music streaming services, the ___ market is the under-30s, with the exception of classical music, which is often aimed at older people., profile - Popular, high-___ celebrities are the best people to get to advertise your product., trend - Some people are paid a fortune to help identify what the next fashion ___ might be; manufacturers who can predict a fashion have a great advantage., campaign - We launched a massive advertising ___ on TV and radio, but sales were disappointingly low., strategy - People are just not buying our products – we need a new marketing ___., consumers - There have been a lot of complaints online – the manufacturer simply must listen to the demands of ___., endorse - By getting a famous footballer to ___ their product on TV, the company increased sales enormously., data - The marketing team collected a lot of customer ___ before deciding on a new advertising strategy., evidence - There isn’t enough ___ to prove that this new product will be successful in the market., researcher - A ___ from the university is studying how social media affects people’s shopping habits.,

GE 5.1 Unit 9

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