Slogan - A short, catchy phrase used to make the advert memorable., Direct Address - When the advert speaks straight to the audience, often using “you.”, Typography - The style, size, and look of text., Props - Objects placed in an advert that help tell the story or add meaning., Representation - The way people, groups, or issues are shown in adverts., Stereotype - A widely held idea about a group that may be oversimplified., Celebrity Endorsement - Using a famous person to promote a product or idea., Intertextuality - Reference to another media text, brand, or cultural idea., Emotive Language - Words designed to create strong feelings in the audience, Logo - A symbol or design that represents the brand and makes it instantly recognisable.,

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