Descriptive language - Use of adjectives and adverbs as single words or phrases, used to stimulate the reader's senses. , Emotive language - Words, phrases and imagery that arouse an emotional response., Rhetorical question - Questions to get your audience thinking – they don’t require an answer., Anecdotes - Including short personal stories to illustrate a point., Statistical facts and figures - Factual information presented in numbers, to back up a point. , Personal pronouns - Using "we", "you", "our" etc. to involve your audience by speaking to them directly. , Undermine the opposition's argument - Destroying/poking holes in the opposing argument to weaken their value, Repetition/rule of 3 - Repeating the same word, phrase or idea more than once for emphasis, Exaggeration - Being over-the-top to get a point across.,

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