Primary research ​ Involves the collection of ____, first-hand ____ directly from ____ or sources. ​ Benefits to using this include fresh and new data, more ____ and ____ to the objective. Secondary research​ Secondary research involves the use of ____ data that has ____ been collected, published, and analysed by other ____ or organisations. ​ Benefits to using this include access to a wide ____ of content which saves time and ____.

Primary and Secondary Research

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