1) Salesforce sells CRM software to corporations to manage customer data. a) B2B b) B2C 2) FedEx signs a logistics contract with an online retailer to handle all shipping operations. a) B2B b) B2C 3) Apple launches a new iPhone model and markets it directly to individual customers. a) B2B b) B2C 4) Starbucks sells coffee to walk-in consumers worldwide. a) B2B b) B2C 5) Caterpillar supplies heavy machinery to a construction company. a) B2B b) B2C 6) Netflix provides streaming subscriptions to households. a) B2B b) B2C

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