1) SWOT stands for? a) strengths, well-being, opportunities, threats b) social ways of overcoming threats c) sudden weaknesses, outstanding d) strengths, weaknesses, opportunities, threats 2) A SWOT analysis looks at the? a) internal factors only b) internal and external factors c) external factors only d) none of the above 3) SW looks at? a) the internal factors affecting a business b) the future of the business c) the external factors affecting a business d) not of the above 4) Factors out of the control of the business that can affect it a) strength and weaknesses b) strengths and threats c) competitors and threats d) opportunities and threats 5) Identify the strength a) loyal customer base b) poor staff training c) new market opened up d) new competition 6) Identify the weakness a) overseas demand for product b) making a profit c) poor quality goods 7) Opportunities & Threats are... a) internal aspects influencing an organisation b) external aspects influencing an organisation 8) Identify the opportunity a) new market opened up b) negative publicity c) poor staff training 9) Identify the threat a) new market opened up b) negative publicity c) poor staff training d) expansion of business to overseas 10) Strengths & Weaknesses are... a) external aspects influencing an organisation b) internal aspects influencing an organisation 11) In conducting a SWOT analysis, a business must examine all of these elements as they all have the potential to impact its success or failure. a) True b) False 12) Organizations often use this tool themselves during a strategic planning process. a) Strategic planning process is the medium-term process of turning a company’s strategic goals into specific actions or projects for different departments or teams. b) Strategic planning process is the step-by-step method a business uses to define its future direction and decide how to achieve long-term goals. 13) SWOT analysis is meant to be the ________ stage in the planning process. a) First b) Second 14) If a SWOT analysis is done in a poor, sloppy, or uninformed fashion, it can actually mislead a business. a) True b) False 15) Growth strategies a) are adopted when a business is at its most vulnerable. b) are best achieved by combining the strengths of 16) Defensive strategies a) are adopted when a business focuses on b) are designed to eliminate threats in the market by focusing on the strengths of a business. c) are adopted when a business is at its most vulnerable. 17) Re-orientation strategies a) are designed to eliminate threats in the market by focusing on the strengths of a business. b) are adopted when a business focuses on 18) Defusing strategies a) are designed to eliminate threats in the market by focusing on the strengths of a business. b) are adopted when a business focuses on

SWOT Analysis Quiz Y12 BTEC

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