Etihad’s decision to reduce carbon emissions using ____ could positively impact ____ (internal stakeholders) by improving their ____ and pride in working for a socially ____ company. This may also enhance retention and recruitment, as many employees value working for ____ organisations. However, the high costs of introducing sustainable fuel could limit funds for staff training, ____, or job security if profits fall in the short term. For customers (____), this move could strengthen ____ and attract environmentally conscious travellers, leading to greater customer ____ and long-term sales growth. However, higher operating costs might result in increased ____, which could reduce demand from ____ customers. ____, while the strategy may cause short-term financial ____, the long-term benefits to reputation and stakeholder trust suggest this ethical ____ is likely to have a positive overall impact if managed effectively.

Y12 IB - CSR Analysis

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