Postal Survey  - List of questions sent to respondents via the post, Telephone Survey - List of respondents are contacted via phone and asked a series of questions , Online Survey - Respondents complete a list of questions via website or e-mail , Street Survey - Members of public are stopped in the street and asked a series of questions , Focus Group - Getting together a group of customers who will discuss their likes and dislikes about the business , Personal Interview - One-to-one meeting with the interviewer and researcher , Hall Test - Customers try the product and provide feedback on what they like and dislike , Test Marketing - Product is launched in a geographical area where customers provide feedback before national launch , Observation - Researcher will watch customers and note down their reaction or what they are doing , EPOS - Can see what products are selling well and which are not , Social Networking Sites - Reading reviews of what customers are saying when reviewing the business , Mystery Shopper - Someone is paid to come into the business and make a purchase , Loyalty Cards - Customers are awarded points every time they make a purchase , Random Sampling  - Randomly selecting people from a list and contacting them for their opinion , Quota Sampling - Selecting respondents based on certain characteristics e.g. women aged between 25-34, Field Research - Finding out new information - Primary information , Desk Research - Using information from a published source - Secondary information ,

Market Research

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