Service  Provision - This applies to most publicly funded organisations where their main aim is to provide a service that people require eg hospitals., Social Responsibility  - This objective is increasingly important for the image of an organisation in the modern world. Customers wish to know that the business is responsible in its attitude to the environment or that it gives money to good causes. Although this may impact on the profits that the business is able to generate in the short term, it will ultimately benefit the business in the long term., Social Enterprise - This is a business which produces goods and services for the market but rather than solely maximising profits redirects its surpluses in pursuit of social and environmental goals. Social enterprises can be structured as for-profit or non-profit and may take the form of a co-operative, mutual organisation, a social business or a charity.., Survival - This means to continue trading/operating. Smaller organisations may focus on this objective. This is to avoid being taken over by other businesses and to continue to operate in their own right., profit Maximisation - This is where the organisation aims to make as much profit as possible. It can be difficult to achieve other objectives as well as this one., Customer Satisfaction - This is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is therefore the number of customers, whose reported experience with a firm, its products or its services exceeds specified satisfaction goals., Growth - This is where the organisation tries to grow larger and increase its share of the market in which it operates. It could try to do this by charging lower prices than its competitors to attract more customers,

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