1) A psychologist collects written or spoken accounts from participants about their dreams. a) Quantitative research b) Qualitative research – narrative method 2) An education researcher both watches student interactions in class and records attendance numbers. a) Quantitative research b) Qualitative research – narrative method c) Mixed methods – observation + quantitative data d) None of the above 3) Researchers administer a formal survey to evaluate anxiety among university students. a) Quantitative research – survey/questionnaire b) Qualitative research 4) A business researcher examines company sales records and compares them with customer reviews. a) Mixed methods – financial data + qualitative feedback b) Qualitative research c) Quantitative research d) Non of the above 5) Scientists test soil samples to determine their chemical composition. a) Qualitative research b) Quantitative research – experimental/lab testing 6) A researcher organizes group discussions with teens about their use of social media. a) Qualitative research – focus groups b) Quantitative research 7) A political researcher studies voting data and also interviews voters about their opinions. a) Qualitative research b) Quantitative research c) Mixed methods – statistical + qualitative interviews d) None of the above 8) A linguist studies how often words appear and the situations they are used in. a) Qualitative research b) Quantitative research c) Mixed methods – quantitative frequency + qualitative context d) None of the above 9) Wildlife researchers record animal behaviors and also count population sizes. a) Qualitative research b) Quantitative research c) Mixed methods – observation + quantitative counts d) None of the above 10) A medical researcher measures how long patients take to recover and gathers their a) Qualitative research b) Quantitative research c) Mixed methods – recovery data + narratives d) None of the above 11) Primary purpose of market research? a) To increase sales immediately b) To gather and analyze information about target markets and customers 12) How does it help in decision-making? a) It provides data-driven insights for informed business decisions b) It eliminates all business risks 13) Why understand consumer behavior? a) To manipulate customer purchasing decisions b) To develop products and services that meet customer needs and preferences

MARKET RESEARCH

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