Option 1 – Large Store in Shopping Centre (Advanatges): High customer footfall due to busy location, Large display window and storage to showcase products, Strong potential for brand recognition and visibility, Ability to expand product range (e.g. mushroom leather accessories), Employing staff reduces Orla’s personal workload, Option 1 – Large Store in Shopping Centre (Disadvantages): Very high rent ($62,400 per year), Additional staff wages increase fixed costs, Higher risk if predicted sales ($131,040) are not met, Greater competition from nearby retail brands, Increased utility and insurance bills, Option 2 – Small Store in Town (Advantages): Lower rent ($42,120 per year) reduces financial pressure, No staff wages – Orla keeps all profits herself, Located near a housing development – strong local customer base, Includes a flat above store, reducing living costs, Lower fixed costs make it easier to survive in an economic downturn, Option 2 – Small Store in Town (Disadvantages): Limited customer footfall compared to shopping centre, Smaller display space may reduce brand visibility, Orla runs the business alone – heavy workload and stress, Requires redecoration/repurposing before opening (extra set-up costs), Lower predicted sales revenue ($84,500) restricts growth potential,

Y13 BTEC - Large Store vs Small Town Store

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