niche market - Many companies make the mistake of trying to target the mass market when they would have much more success targeting a smaller_______________., guerilla marketing - Sasha Baron Cohen invading the Oscars ceremony and 'spilling' the ashes of Kim Jong-Il to promote his new film was a great example of ________________., market segment - The __________________ for Apple's iPod was young adults and teenagers., marketing mix / Four Ps - The _______________ should always be taken into account when bringing a new product to market., market research - The results of JLB's _________________ suggested their products should be aimed at recent retirees or those close to retirement. , marketing executive - The work of a _________________ can vary from launching marketing campaigns, analysing market research data to managing social media accounts.,

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