1) What type of consumer are you? Do you usually stick to the same brands or like to try new ones? 2) Do you have any shopping habits you follow every week? What are they? 3) Can you think of a situation or feeling that triggers you to buy something, like snacks or coffee? 4) What kind of rewards make you want to buy from a brand again—free products, discounts, or something else? 5) Have you ever bought something just because there was a promotion? Was it worth it? 6) Are you a member of any loyalty programs? If so, do you think they are effective? 7) What’s your usual shopping routine when you go to the supermarket or shop online? 8) Can you describe a nonconscious habit you have when shopping or using apps? 9) What do you think brands do to reinforce customer habits and keep people coming back? 10) Why do you think it’s helpful for brands to divide their customers into different segments?

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