1) Our new Marketing Director changed our ... to include more use of social media. a) marketing strategy b) product customisation c) target territories 2) Most car companies allow you to choose from many options when buying a new car and this ... is very popular with customers. a) product customisation b) target territories c) consumer brands 3) We have to alter our products to suit our ... because there are different things to consider for each market. a) consumer brands b) target territories c) local preferences 4) The world's largest ... are often associated with global sports events, such as the Olympic Games. a) luxury goods b) local preferences c) consumer brands 5) Food companies such as PepsiCo have to think about ... when deciding which flavours to promote in a particular region. a) local preferences b) luxury goods c) marketing strategy 6) Many brands of ... have outlets at large international airports targeting the wealthy traveller. a) target territories b) luxury goods c) local preferences

GLOBAL MARKETS: VOCABULARY REVISION

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