Marketing - The process of identifying and satisfying customer needs, Consumer - The person who uses the product or service, Survey - A method of collecting data from customers to understand needs, Objective - The purpose or aim of conducting a market survey, Questionnaire - A set of written questions used in a market survey, Analyse - To examine and interpret data collected from a survey, Product - A good or service offered to satisfy customer needs and wants, Promotion - Activities used to inform and persuade customers about a product, Branding - Creating a unique name, design, or symbol for a product, Packaging - The wrapping or container used to protect and attract customers, Price - The amount of money customers pay for a product, Place - The location or method used to make a product available to customers, Target - The specific group of customers a business aims to reach, Conduct - To carry out the market survey, Features - The characteristics or attributes of a product, Demand - The desire and willingness to buy a product, Competition - Other businesses selling similar products, Quality - How well a product meets customer expectations,

EBS Chapter 3 & 4 Review

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