Product - goods and services that are designed to meet diverse needs and wants, Consumer - A person who purchases goods and services for personal use, Slogan - a short, catchy phrase that conveys an important idea, Commercial - Advertisements, particularly those shown on television or radio, which are typically short, engaging videos or audio messages, Demographics - the characteristics of a population with respect to age, race, and gender., Target Audience - the group of people at whom advertisements are aimed, Weasel Words - used to suggest a positive meaning without actually really making any guarantee, Alliteration - Repetition of initial consonant sounds, Magic Ingredients - When an advertiser implies that a scientific or miraculous discovery makes the product outstanding., Rhetorical Question - A question asked merely for effect with no answer expected., Statistics - numerical data, Evidence - proof,

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