Companies use ____ to create a strong image and good reputation in the media. A good ad first catches the customer’s ____. The AIDA model includes the step where you create ____ for the product. In ____ marketing communication, all messages work together clearly. ____ involves a salesperson talking directly to a customer. A ____ message means it is the same across all platforms. ____ is paid promotion in media like TV or websites. The final step of AIDA is ____, where the customer buys or contacts the company.

Marketing Communication - Basic Vocabulary II

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