Role of advertising: Marketing to children, Commercials, Product placement in movies and video games, Cross-promotions, e.g. toys $1.7 billion spent in 2007, Self-regulation doesn’t work, companies often use other ways, E.g. Coca-Cola – don’t use commercials, use movies, E.g. cross-promotions from companies that have signed the Children’s Food and Beverage Advertising Initiative, Role of Parents: Should be role models BUT, 2/3 US adults overweight, Too difficult when children are surrounded by marketing as well, Broader environmental conditions need to be improved (Marion Nestle), Effect of inactivity: Not the real problem, Evidence from study comparing children doing the same amount of sitting, but some are watching commercials and others aren’t, US Regulations: Proposed standards from US Agencies, Foods must meet dietary requirements, Limits of types of fats, sugars and salt, Healthy foods excepted from these requirements, Problem: standards are voluntary – they need to be enforced.,

8.1 Common issues group sort

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