Primary Research: Survey, Focus group, Conducting interviews with gym members, Sending out a customer satisfaction survey, Running a product test with target users, Observing customer behavior in-store, Mystery shopping, Secondary Research: IBISWorld report, Industry blog post, Using ABS (Australian Bureau of Statistics) data, Reviewing a competitor’s annual report, Accessing reports on Statista, Reading journal articles on consumer behavior, Watching a YouTube industry analysis video,

Primary vs Secondary Research

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