Product placement  - advertising by placing an item in a television programme or film, Interactive marketing  - using internet history to target customers, Brand stretching  - extending a brand to include other types of products, Customer engagement  - consumer interest, Awareness  - knowledge or understanding, Logo  - a recognisable design or official sign on a product, Loyalty  - buying the same brand regularly, Image  - general opinion people have of a product,

Business Partner unit 2

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