____ gets attention for products when they are shown in movies or on TV shows. ____ links the name and image of a famous person to a product. ____ lets people try a product they weren't planning on buying. ____ strategically uses movies and popular shows to gain popularity. ____ occurs when satisfied customers tell others about their positive experience. ____ promotes a product or service related to your search on the results page. ____ rewards customers for repeatedly purchasing products from one retailer. ____ often occurs without the company's intention. ____ can be obtained at many websites and entitle customers to discounts. ____ points out the superiority of a product over its competitors.

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