Reputation - The general opinion or belief that people have about a person or organization., Visibility - The degree to which a person, brand, or company is noticed or recognized by the public., Brand image - The public perception of a brand based on its communication and behavior., Media coverage - The reporting of news and events related to a company in newspapers, TV, or online., Crisis communication - The strategy used to communicate with the public during or after a major problem or controversy., Press release - A written statement given to the media to provide official information or make an announcement., Stakeholders - Individuals or groups who are affected by or have an interest in a company’s activities (e.g., employees, customers, investors)., Public perception - How the public views or understands a company or issue., Corporate Social Responsibility (CSR) - Actions taken by a company to have a positive impact on society and the environment., Influencer outreach - Engaging social media influencers or key figures to promote a brand or message., Media pitch - A proposal sent to journalists or editors to suggest a story idea they might cover., Spin - A biased or strategic way of presenting information to make it appear more favorable., Messaging - The key ideas and language a company uses to communicate with its audience., Brand ambassador - A person (often a celebrity or influencer) who represents and promotes a brand., Transparency - Openness and honesty in communication, especially during difficult situations., Engagement - The level of interaction or involvement the public has with a brand (e.g., social media comments, shares)., Rebrand - The process of changing the image or identity of a company to improve perception., Narrative - The story or message a brand wants to communicate to its audience., Crisis management - The process of handling unexpected and disruptive events that can harm a company's reputation., Online reputation management - The practice of monitoring and improving how a company or person is perceived online.,

Public Relations Vocabulary

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