persuade - to convince, evoke - to call or bring to mind, logic - good or correct reasoning, appeal - to have a positive response, credibility - the state of being believed or trusted, establish - to bring into existence (over time), sincerity - the state of being real or honest, hook - something that catches one's attention (figuratively), rhetoric - the art of persuasion, Aristotle - a Greek philosopher, logos - a rhetorical device that appeals to logic and statistics, ethos - a rhetorical device that appeals to expertise and/or trustworthiness, pathos - a rhetorical device that is the path to the audience's emotions,

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