speed - how fast it is, Weight - how heavy it is, Product life - how long a product works, Design - how a product looks or works, Features - the useful things that the product has (e.g. camera) or the things it can do (e.g. talk, Unique selling point (USP) - something that makes the product different to others, User experience - what it feels like or how easy it is to use the product, Value for money - the price of the product vs. the product performance/features,

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