It is a process of exchanging ideas,thoughts,knowledge and information such that the purpose or intention is fulfilled in the best possible manner - Effective communication, The message which the sender wants to conveymust be simple,easy to understand and systematically framed to retain its meaningfulness. - Clear Message, 3.The information communicated must not be vague or false in any sense;it must be free from errors and grammatical mistakes. - Correct Message, 4.Communication is thebase for decision making. If the information is incomplete,it nay lead to wrong decisions.5.The most crucial skill in a person is he must be a good, alert and patient listener.He must be able to understand and interpret the message well. - Complete Message, 5.The most crucial skill in a person is he must be a good, alert and patient listener.He must be able to understand and interpret the message well. - Listening and Understanding, 6. Choice of the correct medium for communication is also a skill.It is necessary to select an appropriate medium according to the situation,priority of the message,the receiver's point of view,etc. - Selection of the Right Medium, 7. It also known as the seven principles of communication are a useful way to ensure good and business communication. - The 7 C's of effective communication, 8. It is also important to approach the audience in a friendly and courteous manner. - Courtesy, 9. Clear or plain language is characterized by explicitness,short sentences and concrete words. - Clarity, 10. A message is clear when the storyline is consistent and when this does not contain any inconsistencies. - Concisenes,

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