Conflicting interest of stakeholders: Employees want higher wages; shareholders want cost control, Customers want lower prices; business wants to maximise profit, Bank wants loan repayments; business has cash flow issues, Local community wants less traffic; business wants to expand, Independence between stakeholders: Suppliers rely on orders; business relies on deliveries, Customers rely on quality; business relies on customer loyalty, Government provides infrastructure; business pays taxes, Employees need jobs; business needs skilled workers,

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