Uses upbeat music or jingles (often louder than the program) to make a product memorable. - Sounds Great, Shows celebrities or athletes endorsing a product, implying “If they use it, you should too.” - Star Power, Presents only part of the story, leaving out information that might change your opinion. - Omission, Invites you to join “everyone else” so you won’t be left out of a trend or craze. - Bandwagon, Highlights idealized, picture‑perfect children or families that viewers aspire to be. - Ideal Kids/Families, Uses statistics, charts, or “scientific” data to make a product seem more credible. - Facts and Figures, Depicts attractive people in seductive poses, suggesting the product will boost your sex appeal. - Sex Appeal, Portrays a product making family time fun—turning an ordinary meal into a celebration. - Family Fun, Makes something look much larger or smaller than it really is to exaggerate its effect. - Scale, Relies on catchy slogans or seeing the same ad repeatedly to influence purchase decisions. - Repetition, Features animated mascots (e.g., Tony the Tiger) to appeal especially to children. - Cartoon Characters, Tugs at your emotions—like a child surprising a parent with a treat. - Heart Strings, Frames competitors’ products negatively to make one’s own look superior. - Put-Downs, Uses vague or misleading phrases (“natural,” “part of,” “because we care”) without solid claims. - Weasel Words, Shows people who seem “uncool” transforming into “hip” users of the product. - Are you cool enough?, Portrays food or a snack as thrilling—so exciting you can almost feel the rush. - Excitment,

Advertising Strategies

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