Our smart TV will bring you a refreshing change of pace. - a change in the routine, The first step to landing a long-shot job is simple: start with a great resume. - a risky bet; a remote possibility, It was a tough break for me when our client rejected my first big project. - an unfortunate, unfair, or unlucky situationsomething unfortunate, Our company is ahead of the curve when it comes to fiber optics. - more advanced than the competition, Please, double check those figures because there's too much at stake. - in danger; at risk, The client simply hated the project. That brings us back to square one. - back to the beginning, Tax reform is too important for secrecy and backroom deals. - agreement made secretly, The bells and whistles do not impress me. - the perks, special features that are added to a product or system to attract more buyers, As a legitimate business, we do everything by the book. - according to company policy or law, Why don't we call it a day and finish reviewing these figures tomorrow morning? - stop working for the day, Did any of the interviewer's questions catch you off guard? - surprise someone, We planned to sell $2 million in the second quarter but came up short. - achieve a partial success, Apple has cornered the smartphone market. - dominate a market, Our clients demand 100% luxury items, so we never cut corners in our products. - do something the cheapest or easiest way, I couldn't work for such a cut-throat business. - very intense or aggressive; merciless, Do you find it easy to recognize diamonds in the rough among your employees? - someone special, but who needs more polish, We'll let our economy go down the drain if we don't control widespread corruption. - /informal/ be totally lost or wasted, They splitted the profits fifty-fifty. - divided equally, After the fire, they had to rebuild the plant from the ground up. - start from the beginning; start from scratch, The network effect is often the result of word-of-mouth testimonials. - the effect that happens when a product or service gains value as more people use it, The company has managed to stay in the black for the year ending December 31. - to have money, for example, in your bank account, They planned an advertising campaign with both above-the-line and social media components. - connected with advertising in the mass media, We are planning social networking, digital marketing and below-the-line activities across the country. - connected with advertising by means of direct mail, email, social media, events, etc., What he brought to the table was real commitment and energy. - to contribute something useful to a discussion, project, etc., The company closed shop and left the US last year. - (of a business, etc.) to stop trading, The banks have closed down a lot of branches  - close a shop, branch or business permanently, I'm a real go-getter and a person people. - (informal) a person who is determined to succeed, especially in business, My job is to make sure that all our communications remain on brand. - ​matching the image that a company or organization wants people to have of its products or services, We need seed money for his campaign. - money to start a new business, project, etc.,

Business Expressions #1

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