Traditional Male Stereotypes: Brave, courageous, risk-taking, Rational, problem-solving – decisions based on logic, not emotion, 'Bread-winner’ – provides for family, leads and instructs family, Enjoys being dominant, likes to take charge, Physically strong, takes pride in fitness (push themselves), Competitive, enjoys victory, Tempestuous, quick to anger, Enjoys winning – success is very important, Good with technology and mechanics, Enjoys physical labour, Resilient (physically, mentally, emotionally), Protective – especially of family, partner and children, Traditional Female Stereotypes: Emotionally sensitive, Enjoys the domestic (cooking, cleaning, shopping), Vulnerable, unable to defend themselves, Takes pleasure in their own appearance, Emotionally intelligent, sensitive to criticism, Fussy/meticulous, Able to multitask, Flirtatious, Passive, doesn’t like to take the lead, Obsessed with romance and relationships, Caring, nurturing, family-orientated, Delicate, dainty, graceful,

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