High modality words - Conveys a sense of urgency or importance., Emotive language - To draw on the emotions of the reader to make them feel strongly towards the topic., Descriptive language - Strong use of adjectives to describe a person, place or event in order to create a vivid picture in the reader's mind., Inclusive language - Where the author uses words or personal pronouns to form a sense of unity and directly address the reader., Rhetorical question - The author poses a question that is designed to make the reader's question themselves, a topic or reflect on what the author is saying., Facts/Statistics - To validate the author's argument by providing facts that more definitely prove the author's assertion., Hyperbole - An extreme exaggeration to make a point. It is not meant to be taken literally., Opinion - Where the author directly gives their opinion on the topic to sway the reader., Authority figure/expert testimony - Where an expert or person with some authority on a topic is quoted in order to validate the argument., Personal anecdote - The author uses their own experience to make a point., Repetition - Where a key word or phrase is repeated throughout a text to get across a message., Enumeration - When a long list is provided to emphasise the large extent of something., Call to action - Where the author directly addresses the reader and commands them to act or something with regards to the topic., Diction - The specific choice of words by a speaker or a writer. You should consider WHY a particular word was chosen and the connotations of the word., Metaphor - Something IS something else., Simile - Something is LIKE or AS something else., Personification - When a non-human object or thing is given human characteristics., Juxtaposition - When two opposing things are discussed or presented side by side in order to make a point through contrast or comparison., Tone - The way we imagine the author would sound if they were reading the text. It presents their attitude towards the topic., Anecdotal evidence - Where the author explains the experience of another individual to illustrate their point., Anaphora - Where three or more sentences START with the same word or phrase., Epiphora - Where three or more sentences END with the same word or phrase., Anadiplosis - The last word or phrase of a sentence is used at the beginning of the next sentence., Polysyndeton - Adds inexcessive conjunctions into a list to emphasise the extent of something., Asyndeton - To intentionally not use conjuctions between the phrases and in the sentence., Epizeuxis - Repetition of the same word with no words in between., Euphemism - A mild, indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarassing., Dysphemism - A derogatory or unpleasant term used instead of a pleasant or neutral one; an expression with offensive connotations., Syntax - Style of speaking or writing determined by the choice of words by a speaker or a writer (e.g., enumeration, concise, complex, abrupt, cumulative), Colloquial language - Words or expression used in ordinary (and casual) langauge by common people.,

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