Designer - Provides the initial inspiration and creative input for the product and in more recent times, manages the product development., Market Researcher - Conducts market research and provides feedback to the designer on the needs and wants of the consumer. They can also provide feedback to other members of the team on the views of the consumer in relation to pricing, trends and projected sales., Accountant - Monitors the costs during all stages of the design process. May set caps on spending during various stages to ensure that the product can be produced and marketed at a cost the public is willing to pay. Overspending during research and development can have a huge knock on effect on the final retail price., Engineer - Tests the various aspects of the products function. There is a growing number of different types of engineers: structural, electrical, chemical and software, all play a part in ensuring products function safely and correctly., Manufacturer - Ensures the products can be manufactured, provides info on how a product can be manufactured and offers advice to the design team as to how a product may need to be altered to allow it to be manufactured economically and efficiently., Marketing Team - Develops the marketing strategies that are used to promote the product, they use the info provided by the market researchers to help publicise the product effectively and often focus on the 3Ps. Price Promotion and Product., Retailer - Provides feedback, not only on sales rates, but also on what is likely to sell or not. Experienced retailers can give an insight into how successful a product is likely to e, based on models produced prior to full production.,

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