Values - the ideas, beliefs, and attitudes about what is important that help guide the way you live, Media literacy - the ability to access, analyze, evaluate, and create media in a variety of forms, Bankrupt - unable to pay debts, Social Media - websites and applications that enable users to create and share content or to participate in social networking., Brands - A class of goods identified by name as the product of a single firm or manufacturer., Influencer - A person who is able to generate interest in something (such as a consumer product) by posting about it on social media., Generation Z - Generation of people born in the late 1990s and early 2000s. Also known as the Digital Natives., Millenial - A person born in the 1980s or 1990s, also known as Generation Y., Marketing - The process or technique of promoting, selling, and distributing a product or service., Interest - The cost of borrowing money from a bank or lender., Aspirational Buying - When consumers are encouraged to live like those they admire, even if they can't afford it., Bandwagon Appeal - The psychological nudge to do—or consume—something because others are doing it. Also known as FOMO, or fear of missing out., Flattery - A technique where the potential consumer is complimented as part of the sales pitch. "Because you're worth it." "Don't you deserve the best?" Such phrases induce consumers to feel good about the product, making them more likely to buy., Juxtaposition - Placing items, whether physical objects, pictures or statements, side by side to invite comparison. "I'm not saying it works. I'm just putting these pictures of before and after in front of you, and I'll let you decide.", Freemium - Giving away a base-level product for free, but then offering paid upgrades and enhancements once the buyer is hooked. A common practice in gaming.,

Behavioral Finance

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