Strengths: Rich, Detailed Data – Especially in semi-structured, unstructured, and clinical interviews, responses provide in-depth insights., Flexibility – Semi-structured and unstructured interviews allow follow-up questions for deeper understanding., Clarification Possible – Interviewers can explain or rephrase questions if participants misunderstand., Higher Response Rate – People are more likely to participate in face-to-face interviews than written surveys., Useful for Pilot Studies – Interviews can be used as part of a pilot study to gather information before conducting full-scale research., Interviews can allow for exploring unexpected issues or insights during the conversation., The interactive natures helps to build trust and allows for clarification., Weaknesses: Time-Consuming – Conducting and analyzing interviews, especially unstructured and clinical ones, takes time., Interviewer Bias – The way questions are asked or responses interpreted can introduce bias., Expensive – Requires trained interviewers and often travel or scheduling efforts., Participant Social Desirability Bias – People may give answers they think are expected rather than their true opinions., Lack of Consistency in Unstructured & Clinical Interviews – Hard to compare responses due to their flexible nature.,

General evaluations of interviews

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