1) A type of data which is already compiled and is available like those from business directories, demographic data from government or private agencies, existing market research, and those from the internet. a) A. external data source b) B. internal data source c) C. primary data source d) D. secondary data source 2) 2. It is the most commonly used sampling technique, and truly random, this method randomly selects individuals from a list of the population, with every individual having an equal chance at being selected. a) A. simple random sampling b) B. snowball sampling c) C. stratified sampling d) D. systematic sampling 3) 3. It is a process of inspecting, cleaning, transforming, and modeling data with the goal of highlighting useful information, suggesting conclusions, and supporting decision making. a) A. business analysis b) B. competitive analysis c) C. data analysis d) D. product analysis 4) 4. Typically for this type of sampling, a population is divided into a mutually exclusive, sub-groups from which the sample items are selected on the basis of a given proportion. a) A. quota sampling b) B. simple random sampling c) C. stratified sampling d) D. systematic sampling 5) 5. It is also known as probability sampling since the sample selection is done randomly so the laws of probability can be applied. a) A. non-random sampling b) B. purposive sampling c) C. random sampling d) D. theoretical sampling 6) 6. A type of data generation wherein, the person who needs the data does the gathering himself or herself. a) A. external data source b) B. internal data source c) C. primary data source d) D. secondary data source 7) 7. This is a company's plan for making a profit. a) A. business enterprise b) B. business idea c) C. business opportunity d) D. business plan 8) 8.The following are considered as non-random sampling methods EXCEPT: a) A. convenience sampling b) B. judgement sampling c) C. quota sampling d) D. snow ball sampling 9) 9. After generating data from different sources, the next step would be _________. a) A. analyzing and processing data b) B. formulating conclusions and recommendations c) C. making a business model d) D. sampling 10) 10. A step in the data analysis process wherein you compare the output with your desired result. a) A. feedback b) B. input c) C. interpretation d) D. processing

BES L3 - Market Research

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