1) Psychographic segmentation 2) Brand personality 3) Product life cycle (5 stages) 4) Price pentration 5) B2B and B2C 6) Demographic segmentation 7) Mass VS Niche 8) Physical distribution 9) Skimming (pricing) 10) Promotion (give some exmaples) 11) Guerilla advertising 12) Public relations (with examples) 13) Personal selling 14) Extension strategy (product life cycle) 15) Factors that influence choice of marketing methods 16) Behavioural segmentation 17) What is a medium in promotion? 18) Direct marketing 19) Above the line promotion 20) Geographical segmentation 21) PR and OPR 22) Competitive pricing 23) Brand image 24) Branding 25) Promotional stunt 26) Digital distribution 27) Two advertising methods 28) Sales promotion 29) Cost plus pricing 30) USP

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