1) Which of the following best defines "market segmentation"? a) The process of identifying the target audience for a product b) Dividing a broad market into smaller groups based on shared characteristics c) Developing a pricing strategy for different markets d) The promotion of a product to all potential buyers without differentiating segments 2) In the context of the marketing mix (4Ps), which element refers to the price that customers are willing to pay for a product? a) Product b) Price c) Place d) Promotion 3) What is the primary goal of brand positioning in marketing? a) To increase the volume of products sold b) To differentiate a brand from competitors in the minds of consumers c) To create a standardized pricing strategy d) To ensure the product is available in as many locations as possible 4) Which of the following is an example of "push marketing"? a) A) A company launching a referral program to attract new customers b) B) A brand creating an online content campaign to engage users c) C) A manufacturer promoting products directly to retailers to encourage them to stock the product d) D) A company focusing on customer feedback to improve products 5) What is "customer lifetime value" (CLV)? a) A) The total amount of revenue a customer generates during a single transaction b) B) The average number of products a customer buys in a year c) C) The predicted total revenue a business can expect from a customer over the entire relationship d) D) The cost of acquiring a new customer

Market Segmentation

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