Marketing - Identifying and satisfying consumer needs and wants while making a profit , Target Market - The group of people the product is targeted at, Niche Market - Certain segment of a market , Elements of the marketing mix - Product Price Place Promotion , Product - The actual item , Product life cycle - The stages that the product goes through, Brand - Name, symbol, design that makes the product recognisable , USP - Unique Selling Point , Place - Where the customer buys the product , Promotion - Making the customer aware of a product, A way of promotion - sponsorship, AIDA MODEL - Attention, Interest, Desire, Action, ASAI - Advertising Standards Authority of Ireland ,

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