**“Healthy competition” is a myth—if you’re not striving to outperform rivals, you’re already losing., Don’t just find a gap in the market—alter boundaries so your competition doesn’t know where to look., You can’t capture a market if you play within boundaries someone else set for you., The biggest competitive markets are where most businesses go to die—find where the market is thriving and chart a course for yourself., Stop talking about healthy competition—fierce competition is where you truly learn to reap the benefits of your hard work., Success in business requires this: make a trade-off between what’s safe and what’s worth risking., Want to beat the competition? Don’t compete at all—pursue differentiation so you stand alone., You can’t face competition head-on if your goals don’t extend beyond boundaries of your current comfort zone., Well-defined boundaries in business are often just excuses for why you aren’t growing., If you’re not innovating, you’re striving to outperform rivals in a race you’ve already lost..

Choosing between red and blue (ESL, business phrases, agree/disagree)

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