Legislation - Political: Introducing new _______________ could increase costs for businesses leading to reduced profits., taxes - Political: Lowering _______ would reduce the money businesses have to pay the Government and therefore increase profits., inflation - Economic: The term used to describe rising prices in the economy., Boom / Recession - Economic: The terms used to describe an economy which is doing very well and one which is doing poorly, Unemployment - Economic: An increase in the number of people looking for work can show an economy is not in good health., Trends - Social: If a company cannot keep up with social ______ then it will not sell as many products leading to lower profits., Artificial Intelligence - Technology: An example of new technology that lots of businesses and people are starting to use., weather - Environment: Rain, Snow, Hurricanes and thunderstorms are types of ____________ which can increase the costs for businesses and lower profits., Burger King - Competition: Competitor of McDonalds, Reduce prices - Competition: One of the tactics a business could use to compete with a rival.,

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