Market segment  - A group of similar customers within a lager market , Integrated - It is involved in in all iportant business decisions and considered an essential part of business, target market  - a clearly defined segment of the market to which a business wants t appeal, decision - a choice among alternatives , strategy  - A plan that identifies how a company expects to achieve its goal , Want  - a culturally defined way the customer can fill a need, Pull strategy - Promote a product directly to the customer so that they will request the product, market opportunity analysis  - studying and prioritizing market segment to locate the segment with the best potential based on demand and command and competition , Channel of distribution - made up of all the businesses involved in completing marketing activities as products move from the producer to the consumer , Push strategy - Promote the product to the wholesalers and retailers who will then promote their product , Channel members - are businesses used to provide many of the marketing functions during the distribution process, non-business organization - focuses on something other than providing products and services for a profit , Marketing Opportunities  - incudes new markets and ways to improve a company's offering in current markets, Intense competition  - t type of competition a business faces in which they offer very little similar products, Evaluate - the process of determining if a choice is better, more available and more affordable,

PLAN A MARKETING STRATEGY

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