Corporate hospitality is a marketing ____. Companies use it to improve ____ with their customers, suppliers or staff. ‘I work for a law firm,’ says Virginia Allen. ‘Every year, I invite my best clients to a concert sponsored by the firm. The main ____ is to give them a good time. Invite them to a special event and you will ensure their loyalty for the coming year.’The ____ for corporate events is as varied as the activities offered. Guests might play a round of golf on a famous course with a professional player. It could be a riverboat for a wine-tasting cruise or a drive in a Formula 1 car. The more important the customer, the bigger the ____ of the host company that is paying. A seat at a Champions League football final, for example, can cost as much as €10,000 per person for a ____ that includes dinner and drinks. Even at these prices, many companies consider it to be good ____ for money. In the words of one CEO, who asked not to be named: ‘It’s a lot cheaper than offering a 2% ____ on our whole product range!’

Corporate hospitality

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