reinforce an association between - promote the connection between two things, tailor something towards a need - adapt something to suit a requirement, promote consumption of - encourage people to buy something, generate a demand for  - create a need for something, hold out for - wait until you get what you want, appeal to - attract or interest someone in something, live up to - be as good as someone expected, play on (emotions) - take advantage of someone`s feelings, be taken in by - be persuaded to believe something that might not be true, buy into - believe in something, pick up on - notice something and react to it, put across (message/idea) - convey/ communicate some information, tap into - use or exploit something for your own benefit,

BH4 Unit 12 phrases about persuasion

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