1) Wincote International sells... a) Outdoor products b) In-door products c) Both 2) What was the line of products that the company started selling? a) Boots and gloves b) Jackets and trainers c) Jackets and boots 3) The garments were aimed at... a) Swimmers, mountaineers and hikers b) Hikers, cyclists and mountaineers c) Mountaineers, hikers and snowboarders 4) Both products were sold as expected a) True b) False c) It's not mentioned 5) What did the company do to solve one of the sales problems of one of its products? a) The product was taken off the market b) They relaunched the product c) They didn't do anything 6) The mentioned product is for men and women a) True b) False c) It's not mentioned 7) The range of colors of the product is diverse a) True b) False c) It's not mentioned 8) What are the only sizes of the product? a) Small and Large b) Small and Medium c) Medium and Large 9) The product was made to be used in one specific season of the year a) True b) False c) It's not mentioned 10) What was the price of the product? a) $110 b) $99.99 c) $109 11) The product was advertised only on billboards a) True b) False c) It's not mentioned 12) Where could you find the product? a) Upmarket department stores, supermarkets and department stores b) Specialists retailers, outlets and supermarkets c) Camping-equipment stores, sports-good outlets and upmarket department stores 13) What is the range What age range is the product recommended for? a) It can be worn by all age ranges b) 20-40 age group c) 16-30 age group 14) What is the area that needs more changes in order to sell the product? a) Marketing area b) Customer service c) It's not mentioned

Market Leader Case Study: Reading Quiz

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