Marketing - The process of identifying customer needs and wants, and creating, promoting, and selling products or services to satisfy those needs., Market Research - The process of gathering information about consumers' preferences, buying habits, and needs to make informed business decisions., Target Market - A specific group of consumers at which a company aims its products and services., Market Segmentation - Dividing a market into smaller groups of consumers with similar characteristics, needs, or behaviours., Product Life Cycle - The stages a product goes through from introduction to withdrawal from the market (Introduction, Growth, Maturity, Decline)., Branding - Creating a unique name, design, or symbol that identifies and differentiates a product from others in the market., Pricing Strategy - The method used by a business to price its products, such as cost-plus pricing, penetration pricing, or competitive pricing., Promotion - The activities used to communicate the features and benefits of a product or service to the target market, such as advertising, sales promotions, or public relations., Place (Distribution) - The process of getting the product to the customer, including the selection of distribution channels like retail stores or online platforms., Product - A good or service that is offered to the market to satisfy consumer needs or wants., Unique Selling Point (USP) - A feature or characteristic that makes a product stand out from its competitors., Marketing Mix (4Ps) - The combination of factors used by a business to achieve its marketing objectives – Product, Price, Place, and Promotion., Customer Loyalty - When customers repeatedly buy products or services from the same brand due to satisfaction and trust., Mass Market - A large market that is not segmented and appeals to a wide range of consumers., Niche Market - A smaller, more specific market that focuses on meeting the needs of a particular group of consumers.,

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