Letterhead - Logo, Release Time - indicates when the release may actually be used by the news media. Generally, this is handled with the phrase “For Immediate Release,” signifying that the release may be used as soon as the news media wish to use it., Media Contact Information - name, phone number, email address, mailing address, or other contact information for the public relations contact person, Headline - used to grab the attention of journalists and briefly summarize the news in one to six words., Dateline - contains the name of the city or town where the release originates and the day the release is mailed, emailed, faxed, delivered or otherwise distributed, Lead - first paragraph in a news release, that generally gives basic answers to the questions of who, what, when, where and why., Body - further explanation, statistics, background, or other details relevant to the news., Boilerplate - generally a short "about" section, providing independent background on the issuing company, organization, or individual., Call to Action - generally a one-sentence closer following the boilerplate of the news release, and starting with something like “For more information about CompanyXYZ or this news angle...”, Close - a final end mark at the conclusion of the release, centered following the last line. The most common version of this is a series of hatch marks (####).,

news release components

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