OBJECTIVE "Our objective of this campaign is to ____ the awareness of ____ by positioning it as the ____ choice for ____ who struggle with ____." TARGET AUDIENCE "We are speaking to ____ who are ____ These individuals are looking for a ____ that can help them ____ their ____." DESIRE “Our product allows them to ____ without worrying about ____. The____ fuels their action by ____." TENSION "Our target audience is frustrated by ____ because they feel ____, and existing options are ____, which causes ____." SOLUTION "Magic Cracker offers a ____ solution to the problem of____ by providing ____. Our product allows them to ____ without compromising their ____." BENEFIT "By using Magic Cracker, our customers will not only experience____, but they will also feel ____, knowing that they can____ with____."

Campaign Brief (Magic Cracker)

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