Design - How a product looks or works, Product life - How long a product works, Features - The useful things that the product has (eg. camera) or the things it can do (eg. talk), Speed - How fast it is, Unique Selling Point (USP) - Something that makes the product different to others, User experience - What it feels like or how easy it is to use the product, Value for money - The price of the product vs. the product performance/features, Weight - How heavy it is,

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