Political: Changes in legislation, Change in government policies, Change in Government spending, Invest in infrastructure, Change laws, Health and Safety Law has changed, Economic: interest rates decrease, interest rates increase, Economy is in a boom, Economy is in a recession, High unemployment in the country, Low unemployment in the country, Interest rates are high and increasing , Interest rates are low, Social: Change in demographics in the area, Change in trends and fashion, More people are getting married, People are buying in environmentally friendly clothes, Children are living at home longer, More people prefer coffee than tea, People are having baby showers , Environmental: Weather, Natural disasters, Availability of natural resources such as oil, Pollution , Technological: Advances in technology, Advances in How people communicate through technology, Product innovations, New products are being made by competitors with better technological features, Competitive: A competitor has lowered their prices, A competitor has introduced new products, It is important for businesses to keep up to date with competitors ,

External Factors- PESTEC

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