POLITICAL: TAX, LAWS, POLITICAL STABILITY, ECONOMIC: ECONOMIC GROWTH, INTEREST RATES, UNEMPLOYMENT, INFLATION, EXCHANGE RATES, SOCIAL FACTORS: DEMOGRAPHICS, LIFESTYLE, TASTES, TRENDS, ETHICS, TECHNOLOGY: ICT, E-COMMERCE, R&D, AUTOMATION, ENVIRONMENT: RECYCLING, GLOBAL WARMING, WEATHER, POLLUTION, COMPETITIVE/FACTORS: PRICE WARS, IMITATORS, PRODUCT DIFFERENTIATION,
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PESTEC - EXTERNAL FACTORS
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